PROUDLY

Environmental Choice

Environmental Choice

Our New Zealand-designed and made IdealCup is officially the most environmentally preferable reusable cup in Aotearoa, having achieved the rigorous Environmental Choice New Zealand (ECNZ) certification.

Gaining The Environmental Choice certification has been an almost two year labour of love and we couldn't be more proud to be THE ONLY reusable cup in New Zealand to have this endorsement.

Read all about it in our Press Release below:

November 2020

IdealCup has proven the cup is food-grade safe, right down to the ink that is used on the outside of any printed cup. “It was important to us that our manufacturer Synapco was fully on board and we appreciate the effort that they have put in to helping us achieve the ECNZ certification,” says Fry.

“IdealCup and Synapco both have employee health, safety and wellbeing programmes and energy management and waste policies in place that meet the high standards required by ECNZ.”

ECNZ’s rigorous EC-6-19 Reusable Plastic Products certification is granted to only two manufacturers in New Zealand, IdealCup and Matta Products, makers of children’s playground matting.

“We have always been early adopters when it comes to sustainability initiatives,” says Fry, “starting 16 years ago when we established our first business, Celcius Coffee. As we often say, sustainability is a journey of small steps and involves all of us doing what we can do when we can do it. Our collaboration with Environmental Choice is a significant and important step for us.”

Each and every New Zealand made IdealCup™ is:

  • Designed and made in New Zealand
  • 100% New Zealand owned
  • Designed to reduce disposable cup waste going to landfill!
  • Designed be reused for a lifetime
  • 100% BPA FREE
  • FDA approved fully non-toxic
  • Unique in design and style
  • Safe to use with no leaks or spills
  • 12 oz in size & 100% barista-friendly

Annual one-use stats

Check out these horrifying statistics. They are Per Year!

BILLION

Disposable cups produced globally.

KILOGRAMS

Waste generated using one takeaway cup a day.